The new and improved Gillette Young Guns website is now live.

Building on the framework built in 2007, RDVO worked with the Gillette Team to integrate a number of new features including design updates, new multimedia features, interactive screen savers, and the introduction of new Young Guns: Clint Bowyer and Denny Hamlin.

The website’s technology and information design have also been optimized for 2008, which hopes to be an active and successful year for Gillette’s NASCAR promotions.

The Gillette Young Guns website won for Best Entertainment/Sports website at the 2007 MITX Awards.

Communispace launched their new corporate site this week. RDVO provide information architecture, design, and development service in collaboration with the awesome Communispace marketing and technology teams. The site also features a custom-built content management system.

Check it out: www.communispace.com

Did you ever wonder how you’d fare against NASCAR drivers? A few celebrities wondering the same thing and a new reality show was born! We’re proud to announce the launch of the Fast Cars & Superstars website, an exciting add-on to the Gillette Young Guns website. The show features William Shatner, John Elway, Jewel, and other celebs learning what it takes to win on the track. The Gillette Young Guns are six of the top drivers on the stock car circuit.

RDVO developed the site design and built out all the Flash work. The first episode of the show airs on ABC on June 7^.

RDVO just wrapped up an Abobe Flash-based product demo for PHT Corporation, a developer of electronic medical diaries delivered using Palm OS. The demo shows the application in action, and also walks users through the administrative setup and configuration.

This product is just one part of an extensive suite of digital tools that are driving a whole new user experience for communicating information for clinical trials and managing the large stores of data created.

Check out the new demo @ http://www.phtcorp.com/products/demo/

Hey there! Things keep heating up around here…it seems like nothing ever slows down. We’ve had a bunch of new projects go live, some cool updates to current projects, and a couple of new gigs kicking off.

We launched a new site for PHT Corporation, a cutting-edge healthcare company that develops electronic patient diaries that run on handheld devices.

Lots of new updates at Gillette Young Guns, including coverage from Daytona 500 and the additon of Kasey Kahne, the newest Young Gun.

The new Vicor Power Corporation site goes live.

Finally, we’re getting started on some interesting user experience work with Microsoft, finishing a new app for the Red Sox, getting prepped for South by Southwest, and readying some new additions to the MBTA website…

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2006 turned out to be a remarkable year for RDVO. We delivered more than 20 projects, ranging from complete UI solutions to website redesigns to measurement and strategy initiatives.

We want to thank all of our amazing clients for choosing to work with us in 2006, and we plan to continue deliver top-notch, user-focused solutions.

Here’s the 2006 run-down…

User Interface Projects

• New web-based UI for Target Software
• Online user tools for PHT Corporation
• Printer UI for Kodak
• Google maps-based Trip Planning for the MBTA

Consumer-Focused Sites

• New online store for the Mosquito Magnet
• MBTA.com
• Promotional site for Tango Paper
• Flash development for Radius Product Development
• Gillette Young Guns website (launches this month)

Biotech & Healthcare

• Hunterpatients.com and Elaprase.com — Websites for Shire Pharmaceuticals
• Global site for Cisbio
• Identity and website for MedVentive
• Website redesign for PHT Corporation (coming in January)
• PPC marketing and SEO for Genzyme Corporation

Big Business

• Redesign and strategy for MeadWestvaco
• Conference registration sites for Fidelity
• Measurement, strategy, and design for Vicor Corporation (coming this month)

Software & Technology

• Strategy, measurement, and marketing for Softrax Corporation
• Identity and design for Sendio Corporation
• New web products for TCML
• Redesign for Zink.com (this month)

We’re happy to report that the MBTA website has been restored. A combination of high traffic and application problems brought down the site last Friday and—several sleepless nights later—the site is now stable and fully functional. The site did go through extensive quality and performance testing prior to launch but (as anyone in this business will tell you) you can never hope to test for every scenario. We apologize if service down-time caused any problems.

We remain incredibly pleased with the final product and riders have already embraced the new tools and applications. The site’s direction and strategy was crafted from exhaustive user surveying and rider focus groups. Of course, we don’t expect to please every user on the system—especially with a group as vocal and passionate as MBTA riders—but we believe this site will make the ‘T’ more accessible and easier to use. We also will continue to work with the MBTA team to continuously improve the site; new features including iPod downloads, mobile site access, and improved alerting are just around the corner.

Thank you for your patience over the last few days, and we urge you to explore the site, experiment with the new tools and let us know what you think.

We recently wrapped up an engagement with MedVentive, a medical software provider located around the corner in Cambridge. It’s a small site that’s designed to be a marketing tool for the company. The site was build entirely using web standards-compliant code.

In addition to the website, we also reworked the corporate identity and helped develop a series of updated print collateral. Take a look @ MedVentive.com.

We recently launched a new site for Radius Product Development, an great product/industrial design firm located here in Massachusetts. It’s a nifty little site that relies on some Flash tricks to auto-resize images and layouts.

The photography was provided by the Radius team and is what really gives the site something special. The decidedly “non-slick� approach gives the company a more down-to-earth and hands-on feel–setting it apart from some of their competitors.

Take a look…

Take a look at Sendio.com, a website we recently completed for an up-and-coming California startup. Sendio provides the I.C.E. Box, an enterprise anti-spam appliance that uses Sender Address Verification technology to block spam. It’s a great product that leverages some cutting-edge technology to block spam without the need for maintaining filters.

Like many of the sites we’ve been developing, Sendio.com is completely web standards compliant. Not a single table was harmed in the creation of the site.

We also developed the company’s new logotype and online brand. The mark has a little NASCAR-ish feel…but absolutely reflects the company’s personality and brand.