Archive for October, 2006

RDVO Launches New Creative for MedVentive

Tuesday, October 17th, 2006

We recently wrapped up an engagement with MedVentive, a medical software provider located around the corner in Cambridge. It’s a small site that’s designed to be a marketing tool for the company. The site was build entirely using web standards-compliant code.

medventive2.jpg

In addition to the website, we also reworked the corporate identity and helped develop a series of updated print collateral. Take a look @ MedVentive.com.

New Toys from Google

Thursday, October 5th, 2006

Google quietly released a couple of new tools this week: a code search and a Google Gadgets update that allows developers to cut-and-paste Google widgets onto your website.

Code search claims over one billion lines of open source code. Although it’s only been live for less than a day, searchers have already pointed out several ways the tool can be used to hack the passwords and serial numbers errantly dropped into the wrong file. Jason Kottke has compiled a nice list of dark corners created by sloppy code.

In a move that should thrill the MySpace set, Google Gadgets allows you to paste interactive code objects into any webpage. With over 1200 gadgets to choose from, there’s nothing stopping users who want to add trivia, maps, games, or any number of kitschy items.

Google, Yahoo, and Apple have all embraced interactive widgets as important elements or their sites or OS. They do offer promise as an interactive marketing elements. There have been some excellent applications on websites promoting feature films. The viral possibilities are obvious.