We’re happy to report that the MBTA website has been restored. A combination of high traffic and application problems brought down the site last Friday and—several sleepless nights later—the site is now stable and fully functional. The site did go through extensive quality and performance testing prior to launch but (as anyone in this business will tell you) you can never hope to test for every scenario. We apologize if service down-time caused any problems.

We remain incredibly pleased with the final product and riders have already embraced the new tools and applications. The site’s direction and strategy was crafted from exhaustive user surveying and rider focus groups. Of course, we don’t expect to please every user on the system—especially with a group as vocal and passionate as MBTA riders—but we believe this site will make the ‘T’ more accessible and easier to use. We also will continue to work with the MBTA team to continuously improve the site; new features including iPod downloads, mobile site access, and improved alerting are just around the corner.

Thank you for your patience over the last few days, and we urge you to explore the site, experiment with the new tools and let us know what you think.

The new website for the MBTA went ‘live’ this morning. Initial reviews have been postive, and we’re working through some performance problems. Take a look at the site or read our new case study if you’re interested in some of the strategy and technology behind the product…

RDVO has been chosen to provide interactive design and development services for Zink.com, an innovative new digital imaging technology provider. Slated for a late-January launch, the project encompasses online branding, website design, and digital promotions.